嘎纳广告大奖源于嘎纳电影节
1954年 由电影广告媒体代理商发起组织了嘎纳国际电影广告节
1977年 嘎纳正式成为永久举办地
1992年 组委会又增加报刊 招贴与平面的竞赛项目
这使得嘎纳广告奖成为真正意义上的综合国际大奖
2006嘎纳广告节平面类――金奖：LEGO之 PERISCOPE（潜望镜）
文案：imagine……
除了想象，我们还能做什么？
最高妙的广告不是把消费者的脑子添满，
而是布置了一条导火索，并在接触你内心的瞬间点燃它。
广告已然抛出的球。你，接不接得住？
将陆续将2006年嘎纳广告节的获奖作品介绍给大家，
有些不全、不妥、不准确之处，
希望集约众人智慧，一起参详，共同提高。
Type Of Advertisement: Newspaper
Category: Entertainment & Leisure
Title: PERISCOPE
Advertiser: LEGO
Product or Service: LEGO CONSTRUCTION BLOCKS
Entrant Company: FCB JOHANNESBURG
Country: SOUTH AFRICA
Advertising Agency: FCB JOHANNESBURG
Country: SOUTH AFRICA
Creative Director: Brett Morris
Copywriter: Lance Vining
Art Director: Lance Vining/Charles Foley
Photographer: Gerard Turnely
Typographer: Lance Vining
Account Supervisor: Joanne Donald
Advertiser’s Supervisor: Gavin Mansour
2006嘎纳广告节平面类――金奖：DISPOLAB 婴儿防晒霜
TR：产品特性表达淋漓尽致，“HOW TO SAY”的思考典范。婴儿防晒霜系列，户外类铜奖，
平面类金奖。
出品公司:OGILVY & MATHER SANTIAGO
Type Of Advertisement: Newspaper and Magazine
Category: OTC Pharmacy
Title:BUCKET、SUNSHADE、 BALL
Advertiser: DISPOLAB
Product or Service: PHOTODERM KID SUNSCREEN
Entrant Company: OGILVY & MATHER SANTIAGO
Country: CHILE
Advertising Agency: OGILVY & MATHER SANTIAGO
Country: CHILE
Creative Director: Cesar Agost Carreno
Copywriter: Felipe Manalich
Art Director: Claudio Campisto
Photographer: Nicolas Becerra
Illustrator: Claudio Campisto
Account Supervisor: Andres Chateau
#p#副标题#e#
2006嘎纳广告节平面类――金奖：TOUCH COMMUNITY SERVICE
#p#副标题#e#
2006嘎纳广告节平面类――金奖：金奖：KODAK SD CARD
文案：更多选择，更多成功。
泰国曼谷奥美出品（OGILVY & MATHER THAILAND, Bangkok），2006年得奖热门。
产品是柯达的存储卡。
Type Of Advertisement: Newspaper and Magazine
Category: Home Electronics & Audio-Visual
Title: PANTY，PRISONER，BEAUTY QUEEN
Advertiser: KODAK (THAILAND)
Product or Service: KODAK SD CARD
Entrant Company, City: OGILVY & MATHER THAILAND, Bangkok
Country: THAILAND
Advertising Agency, City: OGILVY & MATHER THAILAND, Bangkok
Country: THAILAND
Creative Director: Nopadol Srikieatikajohn
Copywriter: Torpun Lersin
Art Director: Passakorn Chantrawan
Photographer: Kiradee Ketakinta
Illustrator: Chamni’s Eye
Typographer: Phurin Pongchokedeelert
#p#副标题#e#
2006嘎纳广告节平面类――金奖：SONY PS2
PS2成就了巴黎的TBWA，屡战屡胜的两个品牌互相成就。过去的几年里，他们拿了无数的大奖，每一次都贡献出超乎想象、令人惊叹的视觉盛宴。今年亦不例外，虽然只斩获一个平面类金奖、银狮，虽然创意还是如前，并没有显现出太多的新意，但超凡的执行力足以证明它的价值，足以让它份量十足。
Type Of Advertisement: Newspaper and Magazine
Category: Entertainment & Leisure
Title: HEAD
Advertiser: SONY
Product or Service: PLAYSTATION2
Entrant Company: TBWA\PARIS
Country: FRANCE
Advertising Agency: TBWA\PARIS
Country: FRANCE
Creative Director: Erik Vervroegen
Copywriter: Sebastien Vacherot/Jessica Gerard-Huet/Loic Cardon/Ingrid Varetz
Art Director: Sebastien Vacherot/Jessica Gerard-Huet/Loic Cardon/Ingrid Varetz
Photographer: Yann Robert
Account Supervisor: Anne Vincent/Olivier Sebag/Frederic Lepoutre
Advertiser’s Supervisor: Nathalie Dacquin/Marco Marzilli
Other Credits: 3D : Baptiste Masse/Art Buyer: Barbara Chevalier
#p#副标题#e#
06嘎纳广告节平面类――金奖：VOLKSWAGEN GOLF R32
TR：250 horsepower 动力充沛――比强劲更强劲――寻找表现物（车）――
保留与剔除――Overtake （赶上，超越）faster.
Type Of Advertisement: Magazine
Category: Cars
Advertiser: VOLKSWAGEN
Product or Service: VW GOLF R32
Entrant Company: DDB DUSSELDORF
Country: GERMANY
Advertising Agency: DDB DUSSELDORF
Country: GERMANY
Creative Director: Raphael Milczarek/Heiko Freyland/Eric Schoeffler
Copywriter: Heiko Freyland/Felix Lemcke
Art Director: Raphael Milczarek/Fabian Kirner
Photographer: Eberhard Sauer/Uwe Duttmann
Illustrator: Stefan Kranefeld
Account Supervisor: Benjamin Reininger/Louisa Ibing
#p#副标题#e#
2006嘎纳广告节平面类――金奖：LEVI’S SLIM JEANS （纤细牛仔裤）
TR：1）单纯：只抓一个点； 2）极致：不留余地，将它推向顶峰。个人认为相比于 LEVI’S
“直”系列等其它广告，这套创意算是比较一般。
Type Of Advertisement: Newspaper
Category: Clothing, Footwear & Accessories
Title: SLIM FIGURES
Advertiser: LEVI STRAUSS & CO. INDIA
Product or Service: LEVI’S SLIM JEANS
Entrant Company, City: JWT INDIA, Mumbai
Country: INDIA
Advertising Agency, City: JWT INDIA, Mumbai
Country: INDIA
Creative Director: Senthil Kumar/Agnello Dias/Bruce Matchett
Copywriter: Karan Amin/Prahlad Nanjappa
Art Director: Hital Pandya/Vivek Kakkad
Illustrator: Nilesh Naik
Account Supervisor: Jaskaran Kapany/Anuj Kacker
