2006嘎纳广告节平面类――铜奖：AXE男士香水广告
AXE的品牌主张相信大家已经很了解了。这是一个以“GET A GIRLFRIEND”为核心概念的广告运动，包括一系列的平面和一条“玩硬币”的影视片。改天分享影视片，这里获奖的是平面作品。
Type Of Advertisement: Newspaper and Magazine
Category: Cosmetics & Beauty
Advertiser: UNILEVER SA HOME & PERSONAL CARE
Product or Service: AXE DEODORANT
Entrant Company, City: LOWE BULL, Johannesburg
Country: SOUTH AFRICA
Advertising Agency, City: LOWE BULL, Johannesburg
Country: SOUTH AFRICA
Creative Director: Gareth Lessing/Rob Mclennan
Copywriter: Matthew Brink
Art Director: Adam Livesey
Photographer: Clive Stewart
Typographer: Adam Livesey
Account Supervisor: Kate Hill
Advertiser’s Supervisor: Lynn Madeley
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2006嘎纳广告节平面类――铜奖：OLAY SKIN CARE
TR:OLAY一直以让女性突破年龄变得更年轻为品牌诉求，这个系列的创意的精髓是把年龄40概念化，通过抽象成既传达品牌感受又具趣味性的符号传达品牌主张和产品特性。与SONY WALKMAN的音符系列和Nicorette Gum 戒烟口香糖广告里的香烟人有异曲同工之妙，把消费者的期许转化成可亲可感可知的元素，会心一笑间把广告主张渗透进消费者心里。
Type Of Advertisement: Magazine
Category: Cosmetics & Beauty
Title: CUPBOARD
Advertiser: PROCTER & GAMBLE
Product or Service: OLAY SKIN CARE
Entrant Company, City: SAATCHI & SAATCHI, Sydney
Country: AUSTRALIA
Advertising Agency, City: SAATCHI & SAATCHI, Sydney
Country: AUSTRALIA
Creative Director: Nobby
Copywriter: Mel Coenen
Art Director: Rudi Vranken
Photographer: Ben Sullivan
Advertiser’s Supervisor: Sanja Zanelli/Rabi Sweidan
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2006嘎纳广告节平面类――铜奖：SIEMENS 静音吸尘器
Type Of Advertisement: Magazine
Category: Home Appliances & Furnishings
Title: OPERA,CHESS-WORLD CHAMPIONSHIP
Advertiser: BOSCH UND SIEMENS HAUSGERAETE
Product or Service: TECHNOPOWER SOUND & SILENCE VACUUM CLEANER
Entrant Company, City: SCHOLZ & FRIENDS, Hamburg
Country: GERMANY
Advertising Agency, City: SCHOLZ & FRIENDS, Hamburg
Country: GERMANY
Creative Director: Stefan Setzkorn/Silke Schneider/Gunnar Loser
Copywriter: Johan H. Ohlson/Alexander Schierl
Art Director: Axel Schilling/Marc Ebenwaldner
Photographer: Hiepler/Brunier/
Account Supervisor: Frank- Michael Trau/Corina Berthold/Bettina Kuenning
Advertiser’s Supervisor: Richard Weidenbach
Other Credits: Graphic Design: Pia Schneider
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2006嘎纳广告节平面类――铜奖：ENERGIZER 劲量电池
TR：“LONG LASTING ENERGY”，idea原点是“Long”，如此持久以致于尚未使用过的电池已经开始随着包装一同老化，而另外那一对冲锋陷阵的兄弟，至今仍未退役……
Type Of Advertisement: Magazine
Category: Household: Other
Title: BLISTER
Advertiser: ENERGIZER
Product or Service: BATTERIES
Entrant Company: DDB MEXICO
Country: MEXICO
Advertising Agency: DDB MEXICO
Country: MEXICO
Creative Director: Martin Campo/Sebastian Arrechedera/Yosu Aranguena/Rafael Martinez
Copywriter: Raymundo Lopez
Art Director: Luis Guillen
Account Supervisor: Stefania Roldan
2006嘎纳广告节平面类――铜奖： LUCOZADE 能量饮料
TR：广告主是LUCOZADE ENERGY DRINK (葡萄适能量饮料)，篇名为TO DO LIST。胜在单纯，无论是创意还是执行都不拖泥带水、表达简洁有力。
Type Of Advertisement: Magazine
Category: Non-Alcoholic Drinks
Title: TO DO LIST
Advertiser: GSK
Product or Service: LUCOZADE ENERGY DRINK
Entrant Company, City: OGILVY & MATHER, London
Country: UNITED KINGDOM
Advertising Agency, City: OGILVY & MATHER, London
Country: UNITED KINGDOM
Creative Director: Ecd Malcolm Poynton/Creative Partner Neil Dawson
Copywriter: Jon Morgan/Mike Watson
Art Director: Mike Watson/Jon Morgan
2006嘎纳广告节平面类――铜奖：Harrods（哈罗斯）百货公司
这个广告在2005年哪一期的广告档案上出现过，Harrods（哈罗斯）百货公司“ TEN BEST TAILORS.”宣传运动，创意方式与龙玺的那个宣传户外广告奖的“创意凶猛”系列类似，只是执行更加成熟、更加到位。
随便也将Harrods（哈罗斯）介绍给大家，这是伦敦一个与Harvey Nichols哈威.尼古拉斯
[欣赏Harvey Nichols广告]齐名的非常著名的百货公司。Harrods以奢华著称，而Harvey Nichols则是一家非常受城中雅皮时尚人士追捧的百货公司。
Harrods（哈罗斯）百货公司是世界上最高级最享负盛名的老字号百货公司之一，所售商品向来以奢华高级著称，其创业已经超过150年，至今仍然是伦敦著名景点之一。Harrods面积高达六万三千平方米，汇集了世界上最顶级的大品牌。每到打折季节，那些磨刀霍霍的顾客们就起个绝早大排长龙等着购买平时相中又舍不得买的名牌货了。这里货色之齐全也令人咋舌，连各种看似无用又昂贵的精品都有很多可以选择。台湾作家韩良露就曾在她的《猫时间狗日子－伦敦旅札》里面写道：光是意大利的透明花镇，在Harrods就有上百个可以挑。Harrods的Food Hall也是非常吸引人的好去处。在这里可以吃到世界各地的美食，也有成百上千种巧克力，糖果，果酱和奶酪可以买来当礼物。钱包不太瘪的时候，我和同学也会坐下来品尝一下德国香肠或者泰国小吃，趁机舒缓一下早已酸痛的腿脚。曾听人说，哪怕是提着墨绿底金色字样的Harrods袋子在街上走，背脊似乎挺得比平时都直些。这话听着虚荣了些，但明显可见Harrods在人们心目中的地位。
Type Of Advertisement: Magazine
Category: Retail Stores
Title: STITCH THAT
Advertiser: HARRODS
Product or Service: BRITISH TAILORING ROOM
Entrant Company, City: OGILVY & MATHER, London
Country: UNITED KINGDOM
Advertising Agency, City: OGILVY & MATHER, London
Country: UNITED KINGDOM
Creative Director: Ecd Malcolm Poynton/Creative Partner Neil Dawson
Copywriter: Nick Simons/Jules Chalkley
Art Director: Jules Chalkley/Nick Simons
Photographer: Finlay Mc Kay
Typographer: Dave Robinson/Scott Bradley
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2006嘎纳广告节平面类――铜奖：McDONALD’S
文案：No time to stop? Drive-thru.
Type Of Advertisement: Newspaper
Category: Restaurants & Fast Food Outlets
Title: FRIES
Advertiser: McDONALD’S RESTAURANTS OF CANADA
Product or Service: DRIVE-THRU
Entrant Company, City: COSSETTE ATLANTIC, Halifax
Country: CANADA
Advertising Agency, City: COSSETTE ATLANTIC, Halifax
Country: CANADA
Creative Director: Don Veinish
Copywriter: Don Veinish
Art Director: Bhavik Gajjar
Photographer: John Sherlock
Account Supervisor: Jennifer Beamer
Advertiser’s Supervisor: Chuck Coolen
Other Credits: Krista White/Media Director
2006嘎纳广告节平面类――铜奖：公益广告 IAPA
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2006嘎纳广告节平面类――铜奖：公益广告 WWF
2006嘎纳广告节平面类――铜奖：Survival 保护土著种族
